The global health crisis has increased the growth from brick-and-mortar stores to e-commerce by five years, according to IBM’s U.S. Retail Index. In 2020 alone, e-commerce is projected to rise by approximately 20 percent.
While the concept of launching an e-commerce company is exciting, there is a great deal to consider. After these five tips, you will be able to optimize the online shopping experience of your customers and, consequently, increase customer acquisition, retention, and conversion.
- Maximize user experience
Maximize your money on premium customer interface (UX) delivery. Consumers are creating new online buying habits with new features rolling out periodically on social and other platforms. A must is continuous UX repair.
It takes a lot of time to bring clients to your shop, and the client journey must be smooth. Streamline all phases of the customer process for the user interface. If the checkout process is too lengthy or frustrating, twenty-eight percent of buyers don’t go through with the order. Visit and click around your store as if it’s your first time. With just a few clicks, are your best sellers easy to access? Perform surveys on keyword searches and pages. What keywords lead your store to customers? What are the pages that are the most visited? Quality UX for your company would boost retention and conversion rates.
- A picture is worth a thousand words
For any e-commerce operation, search engine optimization ( SEO) is crucial. Often, a great cover photo is what distinguishes one seller from the other, particularly when your product or service is competitive on the e-commerce platform.
Product imagery is a big trend now that social channels, like Instagram Shopping, offer in-app shopping features. The visual search feature for Pinterest helps customers to locate a product from an image.
For catalogs and product-related pictures for websites and marketing campaigns, businesses need product-only images. When you can use them across several distribution platforms, these images are a perfect investment. On your own, you might employ a specialist or practice e-commerce product photography. Have some basic knowledge of the essential instruments for product photography, whatever option you take.
- Encourage social buying to diversify storefronts
Stay-at-home orders have been on the increase since March, and so has social purchasing. Consumers talk to their social followers about products on forum sites and vouch for services.
Connect with fans on social channels to encourage social buying and diversify your storefronts. Fans can find your company and make a social purchase, sometimes without even visiting your store at all.
To promote your brand, social platforms are a great place. It’s where new goods and services are found daily. A healthy number of social followers and optimized content for search engines will help your brand shine in the long run.
Ensure near coordination with the marketing or PR team that handles social media and the customer support team when delegating duties. Streamline interactions so that the consumer experience staff can answer the inquiries, suggestions, and complaints received by the marketing team.
- Get creative with cutting-edge technology
Retailers could consider providing try-on tools based on Augmented Reality ( AR). The AR tool from Sephora helps you to try on different lipstick colors. On your smartphone, IKEA lets you preview furniture in your space.
Other options are Virtual Reality ( VR) store visits and QR codes. Send along a QR code that introduces information about the product, such as product alerts or customer-sourced information on the service, when delivering goods to consumers.
- Create and build content for your business
A strong marketing plan for content can drive traffic, minimize acquisition costs, and offer useful evergreen content to be read for years to come. Creating quality content doesn’t cost anything, unlike pay per click search ads or display ads. Research your rivals, listen to your clients and highlight the excellent user experience.
What are they already saying on social media about your brand? Is there an honest fan review you can find to highlight? To determine the best practices for each, explore the social channels. For ease of scheduling, standardize the content creation process. Lastly, use different content types to diversify traffic: blog entries, videos, viral entries, webinars, and podcasts — the list goes on.
- Compare and Choose the Ideal eCommerce Platform
The most economical and feasible way to launch an online marketplace in the current market dynamics is via an e-commerce platform. Therefore, the next realistic step should be to compare e-commerce sites and choose the ideal one. The easiest way to do so is to search all the web demos from the front end, admin, dashboard, and merchant view of these sites. For starters, for all four facets of a marketplace, YoKart provides an in-depth demo. Also, you must look at the feature set that is key to the platform selection for your marketplace.
- Pick the Right Pricing Package
One thing is to choose a platform based on its feature set, but the cost input must also be looked at. It is not necessarily recommended to provide an e-commerce website with a long list of features that place a large hole in your wallet. YoKart, for example, has a startup-specific bundle that provides all the necessary features at economical pricing. There are, moreover, other kinds of costs associated with running a marketplace. The biggest one of them is post-launch maintenance. In this situation, YoKart also provides, for the first year, free technical assistance.
- Create Social Media Profiles
As it is one of the main platforms to enter your intended customer base, you must also build social media accounts for your online marketplace. Also, ensure that in all social media accounts, you have precisely the same detail. To maximize the revenue of your online shop posted by leading industry leaders, consider these collections of exclusive social media tips.
- Promote Your eCommerce Store
You need to market and promote your store for your store to gain popularity among the targeted user base. You don’t market the marketplace, no matter what e-commerce solution you choose, you don’t gain substantially. You must set the campaign budget. Before the industry starts activities, pre-launch marketing achieves much-needed traction. You may also use paid ads, such as Google Adwords, for the promotion of your marketplace.
- Market Research /Competition
For entrepreneurs, one of the most important things to do before launching an eCommerce business is to study the industry. This gives them a nice concept of their rivalry, market reach, and targeted user base. In particular, many start-ups catering to niche areas have mushroomed in the e-commerce market. This is why the initial analysis gives appropriate information that can be used to tweak its business model.
All of these points ensure that you have an online store up and running without any hassle. Although it has become extremely simple to launch an e-commerce marketplace, thanks to e-commerce platforms such as YoKart, before launching the marketplace, there are some key points to be taken into account. You can easily start your e-commerce business by following the above-mentioned process, driving your online store towards success, and ensuring a smooth sail during and after launch.