What is Shopify?
Shopify is a web application that permits you to create your own online store. It offers you a wide range of customizable ‘themes’ to meet your own branding needs and allows you to sell physical or digital products.
One of the main goals behind Shopify is to allow users to create an online store without developer assistance without coding or design skills – however, people who know about HTML and CSS will be happy to know that it provides access to both platforms.
How easy is Shopify to use?
The first thing you need to do when trying a builder is to see how easy it is to use, especially when building an online store. Ecommerce builders often struggle to use energy easily, but Shopify excelled in this important area.
Shopify has a clean, clear and simple interface that brighten your store even for beginners.
How does Shopify work?
Shopify is a ‘host’ solution. This means it runs on its own server and you do not need to buy web hosting anywhere or install software.
You do not have own a copy of the product, but pay a monthly fee to use it – and, as long as you have access to a web browser and the Internet, you can handle your store from anyplace.
With Shopify, you need to create and promote online stores such as templates, payment processor, and blog and email marketing tools.
You can customize your store to suit more personal needs by adding apps with custom codes.
The number of Shopify users in the world
Shopify was founded in Canada in 2004 by German-born founder Tobias Lütke, who realized that an e-commerce solution coded to sell snowboards could actually be sold – and to other businesses.
In 2020, the company now has over 1,000,000 customers and gained $319 billion in sales between 2016 and 2019.
These numbers are important because when you choose a hosted solution to build an online store, you place a large amount of trust on the company that provides it.
There have been instances in the past where such services have been shut down, resulting in serious problems for their customers, who have had to relocate their stores to a different platform at a very short notice.
Shopify’s large user base and market share should reduce the likelihood of financial hardship for the company, causing the store you host to suddenly disappear. So the venue is safe and legal – and nowhere to go.
How much does it cost to use Shopify?
Five Shopify plans are available with the following monthly expenses:
- Shopify Lite – $ 9
- Basic Shopify – $ 29
- Shopify – $ 79
- Advanced Shopify – $ 299
- Shopify Plus – Charges are negotiable.
Here are quick things to look for:
- If you pay one year in advance, you can get a 10% discount and by paying two years in advance you get a 20% discount.
- Additional charges apply to get the most out of Shopify’s point-of-sale features, which allow you to sell items in a physical location.
· Auto-Calculation of Shipping Prices for every Customer
The most tricky part of running an online store is calculating shipping costs. If you undervalue, you will lose a more money. Overestimate and you can scare customers with high prices.
To avoid this, use ‘Real time carrier shipping’. It calculates the exact cost of shipping for every customer based on their place and the size and weight of the product.
· Take Payments Anywhere With Shopify POS
If you want to sell your products in the real world, POS (or ‘Point of Sale’) is useful. May be at shop and market.
Shopify POS is an app that allows you to make payments in the real world using a card reader. Any sale is automatically linked to your online shopify account so that your accounts and inventory fit wherever you sell.
- Create a customer profile to identify your best buyers
By asking your customers to create an account before you make a purchase, it is possible to track and monitor their information and purchase history.
It may seem scary, but it can be very useful. By having a customer account, you can see exactly who bought what. Now it is easy to find your best customers.
- Shopify is integrated with Facebook
If you’ve got a large social following, you can recreate your entire store with the ‘Shop’ tab on your Facebook page. Customers can buy directly from you without being redirected to your website, which ensures a smooth sales process.
- Get rid of inventory completely with Shopify Dropshipping
Dropshipping is a new way to run an online store. You do not need to buy a ton of inventory to get started.
When a customer purchases products from your store, you place an order with a third party supplier, after which they ship the product to your customer.
As far as they know, it comes directly from you. That means you don’t have a bedroom or warehouse full of inventory boxes.
- Use Shopify Shop Experts
Shopify provide you some specialized partners in programming, design, marketing and photography to get the most out of your online store.
- Track everything with Shopify Analytics and reports
Analytics are important to see how well your online store works. How many visitors are coming to your shop? Where are they coming from? How long did they staying? And which website represents them?
Check the ‘Reports’ section to download a detailed chart on your sales, traffic and cart analytics.