Google Trends is a search trend feature that displays the frequency at which a particular search word is entered into Google’s search engine about the site’s overall search volume over time. Google Trends may be used to compare keyword research and find spikes in keyword search volume caused by events.
Google Trends offers keyword-related data, such as a search volume index and geographic data on search engine users.
Google Trends data can be used for a variety of marketing purposes, including:
- Google Trends data can be used to warn seasonal campaigns in paid search, assisting with cost planning and inventory stocking. Furthermore, you can use Google Trends to identify insignificant trending terms that should be set as negative keywords so that a trending search does not have a significant impact on your costs.
- Using Google Trends to find out what people in your target market are looking for knowledge on for SEO and content marketing. Writing about hot topics will help your website gain traction.
- Browse Google Trends to see what subjects are catching the public’s attention and use that information to inspire your ad creativity. Whether it’s an email blast, a Facebook commercial, or a radio spot, mentioning a trendy subject (like a hot new kind of music or dance) in your marketing campaigns will boost engagement.
How to Use Google Trends
Google Trends can be used for a variety of purposes, including technical forecasting and SEO optimization. Athletes, artists, and other influencers may have their performance or popularity tracked by social media managers. By crunching the numbers on what works and what doesn’t through a martech stack or other mediums, advertisers can save time and money.
The information can be sorted by category, type, area, or period. You can use trending topics, trend forecasts, and related queries to refine your local and video SEO as you become more familiar with Google Trends.
For example, analyzing search volume over time with the platform will help you recognize the peak seasonality of topics in your industry. Knowing this will assist you in creating an editorial calendar that promotes content related to that issue during its peak season.
Let’s begin by typing a subject or question into the search field. You will be provided with these four refinement options after entering your desired subject, which will enable you to scrutinize and fully explore the results. There are the following:
- Location: Possibilities range from the global level to city level
- Timeframe: Options go as far as 2004, up until the last hour
- Category: Options include Arts & Entertainment, Sports, Politics, Finance, News, etc.
- Search Type: Image Search, News Search, Google Shopping, and Youtube Search
Below, we’ll look at how you can use Google Trends for keyword research:
- Understand Keyword Search Volume
- Identify Seasonal Trends
- Avoid Temporarily Popular Keywords
- Find Trending Relevant Topics
- Use Trend Predictions
- Find Related Queries to Beat the Competition
- Optimize Your Local SEO Strategy
- Enhance Your Video SEO Strategy
Understand Keyword Search Volume
The number of times a phrase was searched in a given period is referred to as keyword search frequency. This is critical for advertisers and SEO professionals, as search volume is essentially what drives new traffic to any website. You can use Google Trends to enter any keyword term and see graphs showing how interest in that subject has risen and fallen over time.
You may also look at the regional popularity of a particular subject or sector, as well as state maps that show where these are most and least likely to be searched. Findings like these should be saved and exported by a savvy keyword researcher into a dedicated log or keyword manager so that things trending on Google can be saved and used appropriately.
Identify Seasonal Trends
Most marketing marketers want to schedule out content calendars ahead of time to keep up with keyword popularity changes.
To that end, using Google Trends to monitor seasonal trends will help you figure out when to create content that will be popular at certain times of the year, such as the holidays. These search patterns will assist your business in finding the best promotion window.
Google Trends will show you when and how much a certain keyword was searched, as well as how much it’s searched at other times of the year. Fewer marketing blunders result from being able to prioritize the cyclical patterns with the most traffic.
Avoid Temporarily Popular Keywords
Is a new keyword on the rise, or is it just a fad? Google Trends will help you determine if the keyword people are looking for is a real trend or just a fad. The tool’s left sidebar includes a “Year in Searches” tab, which allows you to look back at the last year’s search interest for famous topics. “Spikes” are easily identifiable and usually occur in the vicinity of significant events.
When designing search terms, it’s best to avoid those that were common on Google for a short period (such as Christmas or the Olympics), as they won’t bring in as many new users to your company’s homepage all year as more carefully curated terms would.
Find Trending Relevant Topics
Strong content producers must still consider potential content. Google Trends will help with this since a simple search of Google word trends can reveal similar topics. The top five related searches are displayed in a table next to any word you can. These topics can be used to help educate your content and create ties.
Use Trend Predictions
Google will help you with your keyword research using Google Trend forecasts. In recent years, Google has applied prediction and trend data to the Google Trends tool for existing keywords. If a keyword relevant to your company is anticipated in the next few months to a year to increase its search volume, take the opportunity and target it.
Find Related Queries to Beat the Competition
In addition to the related topics, you can find related questions while searching for Google Trends. This enables you to see what kinds of search terms are used in association with the search terms that are used and enables you to examine a common search for your topic. This type of information can be extremely useful if keywords or content calendars are seeded or social media campaigns developed.
Optimize Your Local SEO Strategy
Because Google Trends can be refined to be used in locations and subregions, you can explore local trends to improve your local SEO strategy. You may need more information.
For example, if you live in a coastal city running a small graphic company, it will tell the imagery of the next corporate logo you are designing that you have a common search term such as “horseshoe crab.”
One of the main points is that almost all aggressive advertisers use Google Trends’ same keyword breadcrumbs as you are, which means also making creative phrases by searching locally and making them inventive.
Following on from the above example of “marathon preparation,” you can be shocked to see which metropolitan areas are the largest Google search – an unbelievable aid in outlining a regional SEO approach.
Enhance Your Video SEO Strategy
Perhaps your company would like to post a video tutorial about how to use all of its goods or services, and what people are looking for. You can write titles and explanations in a more compatible way with those that have been added to the search box by using Google Trends to spot topical or rising video topics.
This can be done by switching from the simple search button to the search button YouTube. The information you are looking for about your video subject is immediately available and can be used to effectively customize your videos and tags.
Take the ‘home DIY’ keyword. When you choose “YouTube Search” from the far right menu, you can see when the people most search. It seems like you want to time it around the end of March or early April if you intend on launching your home DIY material.
Features of Google Trends
You will get an idea on their website about what details you can expect. You will see samples of information and Infogrames from around the world showing trend topics/questions. Scroll down a little and you can see people looking for the new trending keywords.
You can see the popularity of that particular keyword when searching for a keyword. By selecting a country/region you can narrow this data down. If you choose a period, the data for that period will be shown to you. Data can be sorted into various categories.
You could take five subjects, for example. Zica, Nipah, AIDS, Chickenpox, Coronavirus. Google Trends will demonstrate the worldwide average popularity over the last 5 years for these subjects on Google. If there was an epidemic, you can see the spikes in interest.
You can use Google Trends in many forms for your digital marketing campaigns. Some of the most evident are:
- For content marketing
- SEO Purposes
- For your ad campaigns
Google Trends for Content Marketing
Google trends is an excellent way to find trendy Google and YouTube search subjects. This knowledge can be used to create new and trendy content.
In view, you have to handle the website or the Facebook page of a telephone retailer. It’s all about telephones that you need to refresh. If you want to build interesting content that attracts more organic views, you need to know other trending topics, news, etc. You will find what people are searching for by keeping a close eye on trend queries in Google Trends. You may also find news that somewhere you might have skipped. To receive E-Mails on the day’s highest trends, you should register for email updates.
Content marketing attracts people to the products/services. With the knowledge people want, you build pertinent content.
Google Trends makes it easy to know what, what trends and more people are looking for. It allows you to keep the content up to date. You can also look for a certain keyword for a few years and see its success. The seasonal patterns are another thing you can notice in Google Trends. For instance, every year before 25 December, “gifts” is the most common keyword. You can also prepare and build content in advance by understanding the seasonal patterns of various keywords.
Your cost per click in AdWords will probably be higher during seasonal patterns, so make sure you spend more money on AdWords. You can also find irrelevant trend words with Google Trends. You may set the keywords as negative. This prevents an impact on your costs from a trend search.
Google Trends for SEO
Use Google Trends to find keywords important to your SEO content. It also proposes other keywords and subjects. You will also find out what people are looking for in your target market. It will help drive traffic on your blog to write about trending themes.
Google Trends for ad campaigns
Although the Google Keyword Planner has more functionality, it is much easier to use Google Trends and you can begin looking for keywords instantly. The ability to look where a search query is most common is one of the most useful functions of Google Trends. This gives you an idea of the most important place for your services. If you know how to use it, this is useful knowledge. You can aim for announcements in those places. You can also find out where keywords are common for your competitor. This may not be as successful as the Keyword Planner, but it is also a much simpler solution.
Google Trends is a user-friendly tool with a lot of marketing applications. Figure out how you would do it. If not, it will give you at least brief news from around the globe. News, that one day you might be part of a popular brand.
Benefits of Using Google Trends –
You need to follow these tips to improve your search rankings if you want to be better among search engines –
Google Trends Opportunities
For several firms around the globe, Google trends have become a significant method. We will explore those advantages and opportunities for advertisers and marketers offered by Google Trends.
Identify the latest trends
The homepage of Google Trends features a selection of trends from different countries. The top of the page contains perspectives and trend stories like this content. This knowledge can be especially useful since marketers can use hot topics for content creation and strategies.
Monitor marketing performance
Companies can track and assess their marketing and brand success in several ways. One of them is the Google Trends app, which will help you find out about your product or brand’s behavior or interest.
The search volume index can also help you to find out what times you most frequently look for your brand or “keyword,” so you can see the peaks in popularity and times when people don’t want to engage with your product or brand.
The results can be very misleading at times since the name of your brand can be used for other research purposes. It is therefore important to examine the results when you insert a product or service into the name of your brand before you find out what is common and quantify it.
Recognize areas and regions of high interest
As previously reported, you will see the countries or regions that are strongly interested in the keyword you have looked for. This useful knowledge will help you create successful advertising campaigns and help you reach the right public. Whereas in one country a certain subject might not be fashionable, it might be quite trendy in the next.
Choose best performing keywords
A strong SEO strategy is essential to increase traffic to your website. With the support of Google Trends, you will find out more often what specific terms are queried when testing keywords and evaluating their possible success if you, for example, want to use the keyword in your new article or blog title.
This method can also be used to analyze the success of your competitors. Although this is not the deepest way of analyzing competitors, it gives us a clear idea of the frequency at which Google searches for their product, brand, or service.
Analytical Table of Google Trends Advantages and Disadvantages
|Advantages||Google Trends is easily accessible and freely available.|
|The data can be easily exported and is useful in comparing research.|
|Weekly and language- and regional boundaries surveys do not take place. Because of its continuity and global data collection, Google Trends collects data is important.|
|Since Google Search is the most used search engine, Google Trends will account for a good proportion of all individuals who have free internet access.|
|Disadvantages||Just relative numbers are available for Google Trends, and almost no numbers can be obtained. A comparative search must therefore be performed to obtain comparable results.|
|People most likely unable to access the internet via any of the phenomena.|
|The search sense is not obvious. There are a lot of reasons why people type Google Search for a name. Interest isn’t the only one by far. The individual seeking the term does not have any details, and that cannot, therefore, be ruled out.|
|The material meaning must be validated. It’s not just a few terms that can have different significances. Google Trends offers the option of searching for categories to remove those you do not want in your search. However, it is not clear how these categories are created, and which algorithm matches the searches.|
|Some search items can not appear as there is too little search quota. But since many words are searched in total for a very limited search index, in absolute numbers it may still not be negligible. But this data is not provided by Google Trends.|
|Because Google Web Searches are randomly selected, values vary for the results each search decreases their repeatability. By repeating the searches the statistical solidity of the findings can be improved. But as space and time are both magnitudes, this constraint is appropriate.|
|As only relative values are shown in Google Trends, analyzes must be focused on Google Trends’ comparable quest. This search allows you to compare up to 5 search items in one search. Be aware that all search interests are standardized to the highest category search interest. In case of a search term with a median or higher searching interest of more than five words, reproducibility and comparability shall be guaranteed. If the item with the highest search interest cannot be classified as an item in a category, a further item with clearly the highest maximum search interest must be located and included in all searches.|
|Methodical Complications||The longer the search conditions, the less likely they would be to be searched like that. However, the shorter the search word, the more details can be lost. Then it is important again to validate the right search content.|
|Interpretation Traps||Without taking into account these relative values, the findings seduce them to be interpreted. The search results demonstrate the difference between the search interests of the various search words. Comparison and classification within this category are possible but not more.|
|Google Trends uses a percentage of Google Web Searches randomly selected. Thus the values vary, particularly in the weekly values, each time a search is performed. The average and maximum measured value can be used to display the magnitude but does not reflect stable values.|
Google Trends is another Google web facility to learn news, data, and visualizations on the latest trends.
It uses real-time search data to let you know the… popularity of competitors over time searches for a particular brand, rates for a particular keyword, and much more.
In any country, you can see trend stories based on business, entertainment, fitness, science/technology, sport, etc.
In brief, it provides a thorough overview of the world’s most trends.