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Social Media Marketing

Engage users and expand your audience with a strategic social media engagement strategy.



Social Media Process

Our social media marketing process ensures that your business gets a social media marketing campaign
specifically tailored to your business’ goals.





Discovery

Learn about the client’s business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts

Audience Research

Use ad tools to identify audience sizes based on keywords, interests, and influencers

Competitive Analysis

Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews

Social Audit

Create baseline for current social performance based on analytics data and social media monitoring



Strategy

Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content

Profile Strategy

Document actionable plan and a social media strategy to develop or optimize profiles for engagement

Engagement Strategy

Create rules for engaging with users in and out of the client’s social community. Develop plan to reach out to influencers to leverage their networks for content distribution

Measurement Planning

Produce measurable short and long term goals when marketing on social media and evaluate campaign performance

Content Strategy

Create a content calendar that highlights the content that will be used for each social media campaign, and aligns with company branding

Advertising Strategy

Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else



Campaign

Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals

Brief Content Implementation

Keep in line with content strategy and social media marketing best practices, and distribute content to appropriate networks

Advertising Implementation

Implement advertising campaigns that align with social media strategy and promote brand recognition. If necessary, adjust the strategy to stay in line with client budget

Community Management

Social media management tactics will follow the engagement strategy and allow for interaction and engagement with users and influencers



Analysis & Reporting

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month in terms of social media management

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

Quarterly Review

Comprehensive overview of social media campaigns and adjustments to the project plan based on the results found on each social media platform


We Leverage Social Media to Engage

Your Audience and Increase Sales



Social Media Integration

Social Media Marketing offers great advantages when it comes to targeting a brand’s target audience.
There are a number of techniques you can use to efficiently reach your desired audience



Channels for Social Media Integration

Content plays an integral role in all other digital marketing channels.


Account Login / Registration

Facebook Connect / Open Graph

Google Connect

Twitter Connect

OpenID

Community Building

Facebook Friend Connect

Google Friend Connect

Onsite Content

Twitter Status RSS Feeds

Google Profile

Facebook Profile Badge


Channels for Social Media Integration

Goal

A women’s online magazine wishes to better connect its users to each other and make it easier for them to login and share stories and comments with the rest of the world.

Solution

Blue Fountain Media integrates both Twitter Connect & Facebook Connect (now called Open Graph) to allow users to log in using either system. Now readers can easily “Like” stories, notifying their friend automatically. Readers can also connect with other Facebook users who read similar stories.

Amaravathi TechSystems

is recognized as a Top Digital Agency by.



Ranked #1 Interactive Agency by

Ranked Top 10 Digital Agency by

Ranked Top 10 Agency Worldwide by


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