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Paid Media

In Paid Media, We reach the right audience, at the right time, on the right platform through a paid marketing strategy.



Paid Media Process



Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.





Project Brief

Project Brief, We define client project information & business goals along with all required information for the project functionality necessary to complete them.

Paid Media Audit

Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics






Keyword Search

Keyword search is defined as target keywords for any PPC campaigns based on business goals outlined in a keyword research tool that allows you to find the right keywords to target.

Competitive Analysis

Competitor analysis in marketing and strategic management is a field of strategic research that specializes in monitoring and analysis the information about the rival firm.

Create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.





Paid Media Strategy

Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget.






Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance.



Implement landing page recommendations from the paid media strategy with the development team or collaboration with the client.

Content Implementation

Adjust website copy based on a cohesive content strategy to reflect targeted keywords found during the keyword research phase.






Technical Implementation

Document measurable short-term and long-term goals Implement edits to the website’s coding based on the strategy recommendations. This could include changes to landing page elements such as meta descriptions, internal links, or anything that would help support the overarching objective of the campaigns.



Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy.





Short-Term Adjustments

Change bids, ads, and landing pages based on short term performance indicators (daily or every few days).






Campaign Adjustments

Make global changes to the campaign based on trends that are identified over time (weekly or biweekly).



Provide regular reporting that includes analysis of campaign performance, KPIs,and goal tracking and adjust project plan based on results.





Monthly Performance Report

Define client information & business goals along with all required information to properly complete discovery process.






Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.


Our Paid Media Results

Our pay-per click marketing strategies are designed for our clients to experience an increase in qualified traffic while also seeing higher conversions and conversion rates. Below are a few examples:.



Exhale Spa’s website redesign and search marketing campaigns bring the site an increase in traffic and site engagement.


226%

Increase in non-branded organic traffic

31%

Increase in total site traffic

22%

Increase in return visits



With the help of a new ecommerce design, paid search campaign and search engine optimization, Tweezerman, a leading beauty tool supplier, was able to drastically increase site engagement and online sales.

186%

Increase in non-branded Search traffic

27%

Increase in Conversion rates

33%

Decrease in paid search cost per conversion

Enhanced Targeting
With Paid Media Marketing

One of the advantages of Pay Per Click advertising is the flexibility ,it offers to target the audience to deliver. There are a number of PPC techniques you can use to create an audience that is most likely to be your target audience

Keyword Targeting

Uses keywords designed to direct visitors who are likely to be interested in
your products and services.

Relevance:

It is critical that the keywords you select are relevant to your company. Nothing angers a visitor more than being sent to a site that has nothing to do with his search. Even if the visitor just clicks and leaves immediately, they will charge. So the landing page for each PPC ad should be relevant to the leads generating.

Matching Options:

You can do specify whether to bid on broad match keywords, will show your ads for the query but also or narrow your targeting with phrase match an exact match. You can also specify negative keywords that will not allow any negative words and also do filter the words this is very important for keywords research and keywords ranking for website.

Geographical Targeting

If you are only looking to attract local customers from a specific area, you can specify that your ad runs only on results geared to specific area neighborhood, city or state.

Timing

PPC allows you to deliver ads only at peak times
for finding your potential clients and customers.



Amaravathi TechSystems

is recognized as a Top Digital Agency by.



Ranked #1 Interactive Agency by

Ranked Top 10 Digital Agency by

Ranked Top 10 Agency Worldwide by


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